Should I have an FAQ page on my website?

An FAQ page can improve your customer's experience because it reduces the number of times your customers have to contact you. It can also reduce the time your employees spend answering basic questions. 

 

FAQ pages are a simple way to boost traffic and conversions. They're also a great opportunity to showcase your expertise and knowledge about your product or service. A well-written FAQ page can provide information for searchers looking to solve a problem, learn something new, or find out how to use your products and services. 

 

 People like websites that allow them to find the information they are looking for quickly and easily, and that are easy to understand. If your FAQ page does that and allows website visitors to quickly get the answer they are looking for, they are highly likely to come back to your site the next time they are looking for information in your market sector. 

It's important that your customers can find the question(s) they want answered quickly and easily. Think about how to lay out your FAQ page so that it's easy to navigate. For instance, if you have a number of different products or services, it may be worth having a section for each one, so your customers can go to the section for the product/service they are interested in, rather than having to scroll past lots of information they are not interested in at that time. 

 

When you think about each question and answer for your FAQ page, ask yourself what you want it to do. What problems does it solve? How does it make your product easier to use? What information does it need to provide? 

 

You don't want to overwhelm potential customers with too much information. Instead, keep things simple and straightforward. If you can explain your question in a single sentence, you probably shouldn't add anything else. 

 

The most important thing to remember when writing your answers is to write them from your customer’s perspective. You want to make sure that your customers understand what you are providing and how it benefits them. And avoid using jargon and industry terms that your customers may not understand.  

Your FAQ page needs to be exactly that - a page that answers the questions your customers and potential customers frequently ask.  

 

Think about the types of questions you receive most often. Maybe questions about pricing or shipping policies come up more often than others. Or maybe you get questions about your products or services more often than anything else. Whatever your most frequent inquiries are, make sure to include them in your FAQ section. 

 

Make a list of all those questions, and then organise them into categories that will make them easier for people to find the question(s) they want answered. As mentioned above, make sure the questions and answers are clear and concise. Once you have your questions and answers, you can add them to a new FAQ page on your website. 

 

Finally, consider whether you'd like to offer a live chat option. This gives visitors another way to reach out to you directly, and it provides a great opportunity to build rapport with your customers. When designing your FAQ page, keep in mind that the best place for live chat is near the bottom of the page. You might even add a button to your home page that directs users to your live chat area. 

As you can see, there is a lot to think about when it comes to creating an effective FAQ page for your website. However, an effective FAQ page can be very beneficial for your website, so it is worth taking the time to create a good FAQ page.  

If you would like help in creating the perfect FAQ page for your website, and engaging your audience in the process, speak to our experts about how we can help you.