Posts tagged “SEO”

Before worrying about keeping people on your website, you need to get them on there in the first place.  
The art of getting your website to the top of Google and other search engines is called SEO (Search Engine Optimisation), and there are companies that specialise in it. However, there are a few basics that you can do to help your website become visible to the search engines, and these include getting the right words in the right place. 
This month we look at the second of our top 10 tips that will help your website be more beneficial to your business than it is to your competitors. 
Want to know how to create a great website? Follow our 7 top tips to make sure your website totally rocks… 
We spend a lot of time looking for bad websites. In fact we love them, because when we find one, we know that it’s an opportunity to help the owner get a new website that will benefit their business. But we are not the only ones who like bad websites - your competitors do too. They know that if you have a website that isn’t easy for visitors to use and that doesn’t engage them, people won’t stay on there for long. Potential customers will get fed up, and instead of contacting you or buying your products, they will leave your site and go elsewhere - straight to your competitors! 
It’s time that your website helped your business more than it helps your competitors – here is the first of our top 10 tips that will enable it to do just that. 
They speak a thousand words, they grab attention, they keep visitors to your website interested and engaged – when it comes to web design, image is everything. 
Using good quality photos and pictures will enhance the visual appeal of your website. Why does this matter? Because professional images create a good impression, and – vitally – build trust and credibility for your business. 
But do you know which photos to use? Where to source them? Below are a few tips to help you use pictures to best effect on your site. 
SEO (Search Engine Optimisation) is complicated. Over at Backlinko they estimate that Google uses about 200 various factors to rank a site. 
Most people know how important SEO is, but many are confused about what they should be doing to boost the SEO for their website. 
The need for businesses to have fully responsive websites is greater than ever, as Google has started to roll out its mobile-first indexing. Google’s mobile index will now be the primary focus for search, meaning that Google will be crawling mobile content first, rather than desktop material. 
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