If you know anything about search engine optimisation, you will know that blogging plays a big part. This doesn’t simply mean creating a blog once or twice a year when you have something to say; it means posting high-quality content on a regular basis. Many people hesitate to start blogging for SEO; they worry that getting people to click on the posts is a near impossible task, especially with so many popular and informative blogs out there. Luckily, we are here to help. 

What makes a good blog topic? 

When you are first starting out blogging for SEO, thinking of topics can be tough. Not only do you need to think of a topic that allows you to showcase your specialist knowledge of a subject, but you need to think of a topic that readers are going to be interested in. After all, your blog is there to engage your target audience. A lot of people make the mistake of choosing blog topics that they would be interested in reading themselves, but it’s your customers that you should be thinking about. 
When you are blogging, try to answer a question or solve a problem for your customers. Think about the questions that your customers frequently ask, and create blogs centered around them. 
It’s also a good idea to provide fresh insights into your industry, as this is unique information that readers are unlikely to find elsewhere. In the same way that we are answering our commonly asked question ‘what should I blog about?’, you can answer questions that your customers frequently ask you. 

How Can You Write a Great Blog Post? 

Many people assume that writing a great blog post is all to do with the topic and information covered, but there is a lot more that goes into blogging. If you are blogging for SEO and you want to boost your blog from being ‘good’ to ‘great’, you need to think about more than the content itself. Instead, focus on your blogging style. 
Blogs should be informal, which means writing in a way that feels natural and as if it’s coming from a real person. Let your personality come across and give people an insight into who is behind the blog. This helps to build a connection between you and the reader and stops you from being perceived as just another business in the industry. 
Though there are certainly occasions when a more serious blog is needed, more often than not, it’s better to keep things conversational and chatty. This means using colloquial language and keeping things light hearted rather than cramming in a lot of complex sentences and industry jargon. Not only will an informal blog keep a reader engaged for longer, but it will help them to better understand the information you are giving. People aren’t going to spend a long time reading a blog that’s complicated and difficult to read; they will simply take their custom elsewhere. 
Word count is also something to think about when you are wanting to write a great blog post. According to HubSpot, "the sweet spot" for blogs is anywhere between 2,250–2,500 words. However some subjects will not need as much content as that to provide information and answers around that topic. As a rule of thumb, we would recommend at least 400 words per post.  

Why Should I Read Other People’s Blogs? 

The benefits of blogging for business are endless, but that doesn’t mean you should only focus on your own blog. It’s a good idea to read other people’s blogs, especially those in the same industry as you. Not only does reading other people’s blogs give you an insight into what your competitors are doing, but it can help you to come up with topic ideas. Of course, you should avoid copying what another business is doing, but there is nothing wrong with using their blog for inspiration. 
Reading other people's blogs is also a good way to improve your abilities. It will give you an insight into what makes a good blog and what makes a great blog. Think about their writing style, the language they use, and how they connect with their audience. 

How Can I Create an Effective Content Strategy? 

There’s a lot that goes into creating an effective content strategy but having a plan in place is a key part of ensuring that your blogging for SEO is a success. It’s important to post regularly as a business, but this can be difficult if you are spending too much time struggling to come up with topic ideas. Therefore, you should create a content plan beforehand, so you have a constant stream of blog titles and topics to pick from. 
A vital part of creating an effective content strategy is deciding when you are going to post and how often. It’s not enough to simply post a blog every so often, as search engines prioritise websites with fresh content, meaning those with a regularly updated blog are more likely to rank highly in search results. The key to creating an effective content strategy is consistency but choose a consistency that you can maintain. Otherwise, you could end up with a blog that is abandoned sooner rather than later. When you are blogging for SEO, aim to post once a week or once a fortnight. 

Professional Website Design in Horsham 

As you can see, there is a lot to think about when it comes to creating blog posts that your target audience is going to love. However, there is no denying the multiple benefits that a built-in blog can have, and it’s something that every business should consider having. To find out more about creating the perfect blog for your website, and engaging your audience in the process, speak to our experts about website design in Horsham
Tagged as: Online Marketing, SEO
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