Over the past few years, video content has become a popular marketing tool and viewers are watching and engaging with video more than ever before. By including video content on your website, the time users spend interacting with your content can almost double. Video content is a really engaging tool to keep users on your website in a controlled environment. The content on the page the video is featured can be included in a specifically tailored page layout to suit their needs and promote your products / services. 

Benefits 

Video has become a more favorable form of communication by many users and integrating it within your website offers many benefits. Rather than relying on text to communicate important information concerning your company or product, a video can be a more engaging form of communication to guarantee your audience doesn't lose interest. Video offers a more convenient approach for your audience who will often not have the time to read lengthy information. It can give your flexibility in terms of how you communicate this information, whether it be through animation, graphics or storytelling. Overall, by using video content you are improving user experience and this will be well received by your audience. It also helps to keep users on your website for longer. This means that your bounce rate may start to decrease. However, in order to achieve this, your content must be relevant and interesting. 

In Relation to SEO  

By embedding videos onto your website, you can be ranked on both Google and YouTube. 
 
Research shows that: 
This is due to the fact that Google owns YouTube, so they will boost youTube videos in order to rank above their competitors. Therefore if you can apply your SEO practices to your Youtube videos, you have a better chance of ranking in Google for your keywords. Youtube is one of the most popular search engines in the world and it is a really good platform to have your content optimised for. Making the most of being able to host your video content on there, to then embed within your website, can be a hugely beneficial tool. It can increase your content views and share your information with potential clients in a quick and efficient manner. 
 
 
 
 

Conclusion 

Not only does video content drive traffic to your website, it also helps to keep users on your website for longer. This means that your bounce rate may start to decrease. However, in order to achieve this, your content must be relevant and interesting. 
 
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