How To Make Your Website More Effective
Posted on 24th January 2017
A good website can be your most effective marketing tool and your best sales person, all in one. It can create a high return which will far exceed the investment you make on your site. But to achieve all of this your website needs to be designed and built correctly.
Giving some thought to the following will help you create a website that will speak to your audience, and get them to take the actions that you want them to take.
Know who you're talking to
Knowing your target market allows you to become clear about who you are aiming your website at, and allows you to tailor the content accordingly.
Is your target audience businesses or private customers? What about demographics; is your market predominately male, female, or families? What age range are you targeting?
Become as clear as you can about who you want to attract to your website, and then make the content relevant to them.
What's their problem?
When people visit your website, they have a problem that they are looking for your product or service to solve. It's not the features, or even the benefits that they are interested in. It's the solution to their problem that they are seeking.
Identify the problem(s) that your product/service solves, and make it easy for your website visitors to find it.
Tell them what you want them to do
Calls to Action (CTA) are very important for websites. They don’t have to be limited to the obvious ones, such as ‘buy now’, ‘call us today’, ‘complete the form for more details’. Whenever you want someone to do something on your website, tell them to do it.
Want to move someone from your home page to ‘Products and Services’? Don't rely on them using the menu. Use a CTA such as ‘look at our extensive product range’ with a link to the relevant page.
And when your visitors are at the point of your website where they can buy a product, phone you, or complete a form, use a call to CTA to tell them what you want them to do. People are far more likely to do something when they are told to do it.
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