How many words should I put on each page of my website? Should I only write a paragraph or two? How much text should I include? 
These are questions we are often asked when people write their own content for their website. Whilst there are no stock answers for these questions, this article will hopefully help you have a better understanding of how much content to have on the pages of your website. 

What is a web page? 

A web page (often referred to as just a 'page') is a single document on the web using a unique URL. For instance, this blog post is effectively a page, and the URL is If you look at the menu bar of a website, the different titles, such as 'Home', 'About', 'Contact Us' etc are all pages. 
A website is basically a collection of pages where you can share information such as articles, images, video clips, etc. And breaking content down into various pages means people can go to a particular page to find the content they want about a particular product or service, read customer testimonials, find out about your team, or find your contact information etc. 
Similar to different chapters in a book, it means people can easily find what they are looking for, without having to scroll past content that they don't want to read at that time. 

Different audiences require different word counts 

Writing for humans 
If you are writing for your customers and potential customers (as opposed to writing primarily for Search Engine Optimisation - SEO) it is more important to focus on providing the information in a clear and easy to read way; and to provide enough words to provide full information, whilst not writing so much that you risk overwhelming your website visitors. Concentrating on a certain word count may mean that you write more than is ideal just to up the word count. Or you may leave out valuable information to keep the word count down. Focusing on the quality of the content, rather than the word count will help to avoid that problem. 
That being said, most experts agree that around 1000 words is ideal for a typical web page. This helps ensure that your web pages are easy enough to read, while still providing enough information to keep readers interested. 
Writing for search engines 
If you are writing content to for SEO, to help your page get noticed on search engines such as Google, you will probably want to have at least 2,500 words for that page. Anything less than that and you risk being buried under too many competing pieces. In fact, according to HubSpot, "the sweet spot" for blogs is anywhere between 2,250–2,500 words.  

Quality over quantity 

Regardless of whether your main audience is humans or search engines, your content needs to be easy to read and understand. After all, if you are writing primarily for SEO, it means you want people to find it, which in turn means that humans will be reading it! So, it needs to be a well written piece that flows well and is broken into smaller paragraphs. 
When it comes to word count for your web pages, the main point to bear in mind, is that you don't necessarily need to stick to one formula. Instead, think about what type of content you want to produce, and who your audience is. 
Instead of worrying too much about word count, focus on creating high-quality content that provides value to users. You don't necessarily need to provide tons of information for each page, nor do you need to publish lengthy articles. Instead, think about what information you want visitors to take away from your site, and convey that information to your visitor in the most concise way possible. Don't truncate or compromise your message but cut out any unnecessary or ''fluffy'' content. Your users don't want to read excessive material that has no relevance 
And remember to keep your content focused on your audience. 
it'seeze Horsham are a professional web design company who can provide you with a free, no obligation price for a website that is custom designed for your business.  
If you would like to have a chat with us about how much content would be ideal for your website, just click on the button below to book a free 15 minute no-obligation phone call.  
Share this post:

Leave a comment: 

Our site uses cookies. For more information, see our cookie policy. Accept cookies and close
Reject cookies Manage settings