So, people can find your website; it tells them what problems it can solve for them and is easy to navigate. Visitors are engaged, and feel that you are a company they would be comfortable to do business with, or at least make contact with. Now you need to tell them what to do! 
This is where a call to action (CTA) is needed. You can’t rely on visitors to go looking around your website for your email address or phone number and then make contact with you. You need to issue an instruction, and tell them what they need to do next.  
 
People are far more likely to buy your product if, having read how it will solve their problem, there is a ‘Buy Now’ button which, when clicked, goes straight through to their PayPal account. 
 
Another good CTA is ‘Contact Us Today’ which, when clicked opens up an email browser or takes you to a contact form. A CTA needs to tell your website visitors exactly what you want them to do, and needs to have a minimal number of clicks in order for the action to be completed. 

So, here is our call to action! 

If you think your business would benefit from a new website and you don't know where to start, why not get in touch with the team at it'seeze Web Design Horsham today. We offer affordable web design services that are ideal for local businesses, and we provide ongoing website support for all our clients too. If you're looking for a reliable Sussex web design company, we'd love to hear from you. 
 
Next month we will look at our final Top Tip - No. 10 - Regularly add fresh content 

Want to find out what our 10 Top Tips are? 

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