At it'seeze Horsham we spend a lot of time looking at websites, and something we see all too often is a huge amount of text going into all sorts of detail about the features of the products or services that the company offers. But what it doesn't tell website visitors is what problems those products or services solve for their customers. 

 

Now please don't take this the wrong way, but when it comes to the wonderful features your products or services contain - no one cares! Sorry to break it to you so harshly, but what your customers and potential customers really care about is how those features help them by solving a problem that they currently have. 

 

Once you have identified all the problems you can solve for your clients, make sure your website talks to visitors about how you can solve those problems. Don't go into too much detail about the features of your products; just enough that potential customers know how you can help them, how their life will be better if they use your product/service, and why they should choose you rather than your competitors to solve their problem. 

 

Have a clear idea of what problem it is that your company solves and who you solve it for, and you will find your website visitors engage much more with your content. 

What about it'seeze Horsham; what problems do we solve? We help people who know they need a new website, but don't know where to start, and who find the whole process complicated, stressful, and time consuming. We help make getting a new website simple, straightforward, and jargon-free. If that sounds like a problem you have, call us today on 01403 610125 or send us an email to see if we can solve that problem for you.