Before worrying about keeping people on your website, you need to get them on there in the first place.  
The art of getting your website to the top of Google and other search engines is called SEO (Search Engine Optmisation), and there are companies that specialise in it. However, there are a few basics that you can do to help your website become visible to the search engines, and these start with getting the right words in the right place. 
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Page Title 

Your page title is the clickable heading that appears at the top of the 
search engine result for a particular website page.  
It is important that every page on your website has an accurate title that tells both search engines and visitors what it is about. For instance, ‘Contact ABC Accountants’ would be more effective than ‘Contact Us’ as a page title. (This is different to what appears on the navigation bar on your website. ‘Contact Us’ is perfectly acceptable there). 
Your page tile should include a relevant key word or phrase; a term that you want to get your website found for.  

Page Description 

You should also have an effective description for each page of your website. The description is the section that appears underneath the page title in search results. Ideally it should be between 80 and 300 characters long, and give enough relevant information to make people want to view the page. To help your SEO (Search Engine Optimisation), it also needs to contain any relevant keywords or phrases. 
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