10 Website Secrets; Part 6, Get the right words in the right place
Posted on 3rd September 2018
Before worrying about keeping people on your website, you need to get them on there in the first place.
The art of getting your website to the top of Google and other search engines is called SEO (Search Engine Optimisation), and there are companies that specialise in it. However, there are a few basics that you can do to help your website become visible to the search engines, and these include getting the right words in the right place.
Your page title is the clickable heading that appears at the top of the
search engine result for a particular website page.
It is important that every page on your website has an accurate title that tells both search engines and visitors what it is about. For instance, ‘Contact ABC Accountants’ would be more effective than ‘Contact Us’ as a page title. (This is different to what appears on the navigation bar on your website. ‘Contact Us’ is perfectly acceptable there).
Your page tile should include a relevant keyword or phrase; a term that you want to get your website found for.
You should also have an effective description for each page of your website. The description is the section that appears underneath the page title in search results. Ideally it should be between 80 and 300 characters long, and give enough relevant information to make people want to view the page. While this won't have a direct impact on SEO, consider it as the 'sales pitch' for your website as it will help people decide whether to click on your page or choose another site that shows up in the search result.
While a web page may have a number of headings on it, it should only contain one H1 heading. The H1 heading will be the main heading on a page, and subsequent headings will be H2, H3, H4, H5 and H6. The H1 heading is believed to be the only heading that has a significant bearing on SEO, so make sure it contains words that you want to get found for and that are relevant to the content on that page.
Sussex web design is a good example of using key words in an H1 Heading
Done well, getting the right words in the right place can not only help improve your search engine ranking; it can also help people view your site and keep them engaged for longer.
Next month we will look at our Top Tip No. 7 - Tell visitors what problem you can solve for them
Can't wait to find out what our 10 Top Tips are?
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