10 Website Secrets; Part 2, your website needs to load quickly
Posted on 6th May 2018
This month we look at the second of our top 10 tips that will help your website be more beneficial to your business than it is to your competitors.
Your website needs to load quickly
We are an increasingly impatient population. Estimates vary on how long the average person will wait for a web page to load before abandoning it, but one thing is certain; every second counts. If your website is taking more than 3 seconds to load, visitors to your site will give up and move on to one of your competitor's sites.
This is likely to increase your website's bounce rate - the percentage of visitors who leave your site after viewing only one page - which obviously means they won't be staying on there long enough to take action such as contacting you or buying your products.
Slow loading times not only cause people to leave your site, but they can also prevent them from finding it to begin with. Like non-responsive websites, a slow loading website can affect your search engine ranking, as both Google and Bing use page loading speed as a ranking factor.
Bounce rates are another ranking factor that Google takes into account, meaning that a slow loading website will have a double negative effect on how well your site is ranked by the search engines.
If you want people to stay on your website, rather than give up and find one of your competitor's sites, make sure it is up to speed and loads quickly.
Next month we will look at our Top Tip No. 3 - Tell people where you are
Can't wait to find out what our 10 Top Tips are?
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